September 28th, 2011Why You Should Make Investments in Home Staging
If you are not familiar with real estate investing very much or you are just a newbie for real estate, for home sellers and rental agents, it is a wise choice to make investments in home staging.
As we all know, staging is a proven science that adds tremendous value to a property and can drive up the price paid for purchase or rent simply by optimizing the look, feel and flow of the home’s interior and exterior elements. Statistics have clearly shown that investing in property staging is one of the best ways to derive additional profit from a sale or rental.
Of course, home staging is not like interior decorating, landscaping or other design arts. These endeavors seek to improve the aesthetics of the home based on occupant preferences. Home staging falls into the category of real estate marketing strategies and is designed exclusively to satisfy the wish lists of potential buyers. By improving the way a home looks and feels to the buyer pool, the property is distinguished from the competition, bettering the chances for a lucrative offer on the house or apartment. To put it simply… Make the property suit the needs and expectations of prospective buyers and you are far more likely to sell it for more money, rather than try to force your buyers to acclimate to the home’s deficiencies.
Home staging is usually performed by a professional stager who works closely with the seller, and their real estate agent, molding the property to suit the latest trends in the area. Although staging can be a daunting task for do-it-yourselfers, professional stagers make it look easy! These highly trained marketing pros will use a wide range of techniques and strategies to bring out the best facets of any property and use equally effective methods of hiding less desirable attributes. When the job is complete, many sellers do not even recognize their own homes and some even reconsider selling once they see the property’s true potential.
One of the lesser known benefits of home staging is the fact that staging costs are tax deductible, since they fall under the category of real estate advertising expenses. That’s right. The full cost of professional staging can be deducted from taxes. This makes the investment in home staging a very safe and satisfying one. After all, the benefits come at no cost whatsoever, once the fees are written off.
As a home staging consultant, I guide clients through the process from start to finish. I try to educate home owners and management companies about the many advantages of staging properties prior to listing them for sale or rental. I love my job, since I know I am providing a valuable service for my clients and have really come to appreciate just how much I can help them to accomplish their property sale or rental goals. I never feel like I have to sell myself or my services, since they speak volumes for themselves… All I do is present the objective facts and the rest is common sense for any intelligent seller or landlord.
In a word, I urge any and all real estate sellers or rental agents to research home staging as a means of increasing your success rate in sales or rentals, but also as the best method of increasing their profit margin from the transaction. It is not difficult to convince people to make more money.
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